Send out Arts and Crafts Postcards!
Another great way to get targeted customers, is to create and mail out arts and crafts postcards..
This could be a simple card that you can get printed, with a picture of one of your latest crafts or creations on one side and an invitation to order a FREE catalog on the other side!
It is cheap to mass mail out these postcards, and if you put a great picture on the one side, it is sure to catch a potential customers eye!.. Something beautiful and colourful and bright, that will stand out when they collect their mail!.. You could advertise a upcoming crafts show on the other side, a bit of information about you and your business.. and a phone number to order a FREE catalog..
This way you mail out a catalog to a potential customer, as well as you have let them know about upcoming events on the postcard.. its a WIN WIN situation.. Just make sure the crafts postcards are bright and eye catching.. this is where a good printer can really come in handy!
Approach your local post office and possibly newspaper about a fee for mass mailing, its usually cheaper than sticking a stamp on per card.. worth the effort to pick up some new potential customers, and get target customers for your catalogs!
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