If you are entering the world of an arts and crafts business then you can't ignore the internet.
Yes craft shows can be fun and will always be a great way to sell, but selling online can add another dimension to your business as well as more cash in your pocket. From personal experience, I have found the best crafts to create for the online market are ones that can be shipped quickly, safely and cheap! This way you can ship around the world.
If you love to paint or draw, then this would be a good market to try out. I love to paint and so when I would sell my paintings online I would not go any bigger than a 8 x 10 inch wrapped canvas or water colour paper. This way shipping was much easier and you don't have to charge your customer so much postage.
There are a few sites that you can try to sell your products on that are quite popular. Take a look at the site and see if anyone else is selling anything similar and read their terms of service well to see what their fees or percentages are.
Get yourself a Paypal Account so that you can accept money online. This is very important as this is how most people will pay for your online products.
eBay.com - You can actually research the arts and crafts section and look for "completed sales" This way you can see what has been selling and for what type of price.
Etsy.com - This is a fantastic place to get your feet wet, when it comes to selling crafts. Everything on this site is handmade.
Blogger - You can start a blog and showcase an item, or let everyone know of your upcoming shows.
eBay and Etsy are my most favourite sites. They are popular and therefore you stand a better chance of getting more views and hopefully sales. I personally have found it was easier to include postage in my price. For some reason I would find customers would complain about my high postage (which was usually the actual rate which I would research ahead of time) yet if I simply added it into the price I got more sales. Many people dislike "add-ons" they are busy and simply want to know the total price. So keep this in mind.
Create Crafts That Are Light Weight for Shipping
So, my biggest tip to you for Selling crafts online is to create something very easy to ship and keep your larger bulkier items for your craft shows.
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